The International Foundation for Online Responsibility Names Inaugural Executive Director

The International Foundation for Online Responsibility (IFFOR), the non for profit organization tasked with policy making for the new .XXX Top Level Domain, is pleased to announce that Joan Irvine will be their first Executive Director.


Ms. Irvine comes to IFFOR with a wealth of experience. Most recently, she was the CEO of the Association of Sites Advocating Child Protection (ASACP). ASACP develops Best Practices and monitors its member sites for compliance and manages a child pornography reporting hotline.

With ASACP, Ms. Irvine spearheaded the development of the Restricted to Adults (RTA) website label that helps prevent children from viewing age-restricted content. The Association Society of Association Executives (ASAE) recognized Ms. Irvine for this project with their 'Associations Make a Better World' award in 2008. The U.S. House of Representatives awarded Ms. Irvine a Congressional Commendation plus she has been recognized by many Californian legislators and cities for her efforts on behalf of child protection.

"I will continue to serve the needs of online child protection, the responsible online adult entertainment industry and the other stakeholders as the Executive Director of The International Foundation for Online Responsibility (IFFOR)", says Ms. Irvine. “I felt it was important that someone who understands the industry, compliance, and legislation should help lead IFFOR and to also oversee the policy development process to assure that all interests are adequately represented as required under the IFFOR Charter.

"I've known Joan for more than 7 years and can't think of a more-qualified person than her to take the helm at IFFOR," says Stuart Lawley, Chairman of IFFOR. “We look forward to working with Joan and the policy council as they develop policies and best business practices for .XXX domains which will serve the global adult online community.”

About IFFOR (
IFFOR is a non-profit entity that will serve as the policy-making body for the .XXX extension. It is independent from ICM Registry and will have its own board of directors and Policy Council representing all stakeholders, including child safety representatives, members of the free speech community and adult entertainment industry leaders. IFFOR will engage in various programs and activities, including but not limited to: (1) Promoting public awareness of technologies, programs, organizations and methods available to protect children online; (2) Enhancing development and proliferation of systems for labeling and identifying material Supporting free expression to allow Internet users? right to choose the online material they desire; and (4) Contributing to various organizations that support Internet safety.